Ad Ops Services Built Around What's Actually Broken
Supply-path verification, yield management, and technical ad ops for publishers running CTV, mobile, or display, delivered as fixed-fee engagements, not an open-ended retainer you have to manage yourself.
What are Our Services?
Supply Path Verification
We map every SSP and reseller actually authorized in your ads.txt / app-ads.txt and sellers.json chain, and flag which are DIRECT vs. RESELLER, and why the resellers are there.
RevOps & Yield Management
Header bidding timeout and auction logic reviewed against current practice, not whatever was set at implementation and never revisited. Floor-price ownership, whether floors have moved with seasonal demand, and whether direct-sold inventory is correctly prioritized over programmatic in your ad server.
Demand Sourcing
Onboarding SSPs, marketplaces and direct campaign directly into your adserver, using every type of connection available: VAST, oRTB, or JS
Technical Support
Our experts offer ongoing technical support to troubleshoot issues and ensure seamless ad operations across all channels.
Ad operations
Our team of adops will check and manage the adserver and all the ad platforms, making the ad tech stack up&running swiftly. Regular tech audits are implemented to mantainthe system efficient.
Dashboard, BI and Reports
We provide in-depth analysis of your ad performance, offering actionable insights to refine strategies and improve outcomes.
For example: gross bid data vs. net payout, and ad-server-reported impressions vs. SSP-reported impressions, to find where the numbers quietly diverge.
Why an independent audit, not another dashboard
We check your supply chain with no revenue share or preferred-vendor relationship with any SSP, exchange, or ad server we review. Every service on this page starts from the same independent methodology, whether you bring us in for a single Yield Review or ongoing Yield Ops Lead.
How each engagement actually runs
Assessment first, using only your public ads.txt and sellers.json data, no account access needed. Diagnosis next, with account access, delivered as a scored, ranked report. Implementation only if you want it, as a fix project or Yield Ops Lead, never bundled into the audit price.
See the full breakdown of how we work on the Approach page, or check current pricing for each step.
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