Solutions for Publishers
For publishers and media owners running programmatic demand who suspect their supply chain has grown faster than anyone's kept track of it.
We run a fixed-fee, outside-in audit of your supply path, ad server, and reporting, then hand you a prioritized list of what's actually costing you yield.
CTV / FAST
Is inconsistent pod configuration quietly cutting your CTV fill?
Pod rules configured inconsistently, fill dropping below the ~70% / $10 CPM viability threshold, or paying to reconstruct signal a distribution partner already holds.
Features
- Pod configuration and fill-rate audit against the ~70% / $10 CPM viability threshold.
- Signal pass-back verification, so you're not paying to reconstruct data a distribution partner already holds.
- Server-side ad insertion (SSAI) setup and troubleshooting for clean stitched-stream reporting.
- Ads.txt/app-ads.txt and sellers.json verification across every FAST channel and distribution partner.
Mobile
Is ATT quietly cutting your mobile fill rate?
The iOS/Android eCPM gap, mediation waterfalls that zero-fill without anyone noticing, and ATT opt-in rates nobody has tracked since launch. The mobile app stack has its own blind spots that CTV and display do not.
Features
- iOS vs. Android eCPM gap analysis, broken down by mediation network.
- Mediation waterfall audit for silent zero-fill, ranked by revenue impact.
- ATT opt-in rate tracked since launch, not a one-time snapshot.
- SDK-level ads.txt/app-ads.txt verification for every mediation partner declared.
Display / Web
Is your prebid stack leaving demand on the table nobody's checked?
Do you have a site or group of sites running more than 10 million impressions a month, and you're not sure the advertising revenue reflects it?
Features
- Prebid stack audit: timeout logic, floor-price ownership, and bidder-level yield.
- Header bidding auction logic reviewed against current practice, not what was set at implementation.
- Ads.txt/sellers.json verification across every declared SSP and reseller.
- GAM ad server configuration review: line-item priority and inventory allocation.
- Gross bid data vs. net payout reconciliation, to find where the numbers diverge.
- Direct-sold vs. programmatic prioritization check in your ad server.